# Guide MKTG

> West Michigan marketing agency helping service businesses grow with clear messaging, strategy, and marketing that delivers real results.

## Overview

Guide MKTG is a certified StoryBrand marketing agency based in Zeeland, Michigan. We help B2B and B2C service businesses plan and execute marketing that generates consistent leads. Our clients include roofing companies, landscapers, HVAC contractors, plumbers, financial services firms, and other service businesses across West Michigan and the United States.

## What We Do

We start with messaging before touching any tactics. Every engagement begins with a brand messaging session using the StoryBrand framework — clarifying how a company talks about itself so the right customers pay attention. From there we build websites, run ads, and create content that carries that message consistently.

## Services

- StoryBrand Brand Messaging
- Website Design and Development
- Digital Advertising (Google Ads, Meta Ads, local campaigns)
- Local SEO
- Content Marketing and Email
- Hiring Messaging (Right People Co. — our hiring messaging practice)
- Marketing Strategy and 90-Day Action Plans

## Industries Served

- Home services: roofing, landscaping, HVAC, plumbing, asphalt, electrical, painting, pest control, restoration
- Financial services: CPAs, accounting firms, financial advisors
- Professional services
- Small businesses across all sectors

## Key Pages

- Homepage: https://www.guidemktg.com/
- Services: https://www.guidemktg.com/services/
- About Us: https://www.guidemktg.com/about-us/
- Contact: https://www.guidemktg.com/contact-us/
- Blog (Marketing Tips): https://www.guidemktg.com/marketing-tips/
- Case Studies: https://www.guidemktg.com/case-studies/
- StoryBrand Agency: https://www.guidemktg.com/storybrand-marketing-agency/
- West Michigan Marketing: https://www.guidemktg.com/west-michigan-marketing-agency/
- Home Services Marketing: https://www.guidemktg.com/home-services-marketing-agency/
- Small Business Marketing: https://www.guidemktg.com/small-business-marketing-agency/

## Team

- Josh Cowen — Co-owner, President, Marketing Strategist: https://www.guidemktg.com/josh-cowen/
- Becky Martin — Co-owner, Vice President, Marketing Strategist: https://www.guidemktg.com/becky-martin/

## Proof Points

- Above Roofing: 272% increase in web visitors, 20% increase in year-over-year sales
- MJR Landscape: 91% increase in unique visitors, 63% increase in appointments, 5-week waitlist
- Stripe A Lot: 49.8% decrease in bounce rate, 5.4% CTR on digital ads (double national average)
- Pine and Company CPAs: 200 qualified hiring applicants in the first month

## Location

Headquartered in Zeeland, Michigan (West Michigan). Serving clients nationwide.

## Contact

- Website: https://guidemktg.com
- Email: hello@guidemktg.com
- Phone: +1-616-559-0007
- Address: 1800 92nd Ave, Zeeland, MI 49464

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