StoryBrand Certified Guide
You know the framework.
Now you need a StoryBrand Certified Guide who knows how to use it.
Josh Cowen has been a StoryBrand Certified Guide since 2019. He has applied the framework with 40+ businesses across home services, professional services, B2B, and beyond.
Based in West Michigan. Working nationally.
Certified since
2019
Your Guide
Josh Cowen
Most marketing fails because the message is confusing. Businesses talk about themselves instead of their customers, and visitors leave without understanding what they actually do or why it matters.
That is what StoryBrand fixes. And it works, but only if you apply it correctly. Josh got certified in 2019 because he wanted to be able to do that for clients the right way, not just approximate it.
Since then he has worked through the BrandScript process with 40+ businesses, and the pattern is always the same: when the message gets clear, the marketing starts working.
Most of that work starts with the site itself. Here is what StoryBrand website design looks like in practice, with real client examples.
Guide MKTG is based in Holland, Michigan and has served clients across the country.
From the founder of StoryBrand
Donald Miller on working with Josh
What happens when the message gets clear
These are real clients who went through the StoryBrand process with Guide MKTG. The numbers are from their own data.
Accounting firm
Pine & Company CPAs
- 7 qualified leads from their website every day
- 40 new clients in a six-week window
- >80% increase in year-over-year sales
- 55% of consultations convert to paying clients
The results were so fast and so decisive they put additional marketing on hold. They couldn't keep up with all the new qualified leads.
Roofing contractor
Above Roofing
- 272% year-over-year increase in web visitors
- 42% of funnel visitors booked an appointment
- 20% increase in year-over-year sales
- Hired a new salesperson to handle the demand
After hiring Guide MKTG our lead flow increased and sales went up. Josh and Becky freed us up to concentrate on what we do best.
Landscaping company
MJR Landscape
- 91% increase in unique website visitors
- 63% increase in appointments booked
- 5-week waitlist created by the increase in demand
Now when people check us out online they know exactly how we can help them and how to become a customer. And it's working. The phone is ringing!
What a certified StoryBrand guide actually does
The framework is the foundation. The work is turning it into something you can actually use.
BrandScript & Messaging
Your BrandScript is the foundation. We build it together, then turn it into words you can use everywhere: your website, your pitch, your ads, your emails.
Website Copy & Strategy
Most websites talk about the company. Yours should talk about the customer. We rewrite your site so visitors understand immediately what you do and why it matters to them.
Lead Generators & Email Sequences
StoryBrand works because it gives people a reason to trust you before they're ready to buy. We build the content and emails that move people from curious to committed.
Ongoing Marketing Guidance
Some clients want a one-time project. Others want someone to think through marketing decisions with them over time. We can do both.
Start with a free 30-minute clarity call
No intake form, no sales script. We figure out where your message is getting in the way and what it would take to fix it. Most people leave the call with at least one thing they can act on right away.
Common questions about working with a StoryBrand certified guide
What is a StoryBrand Certified Guide?
A StoryBrand Certified Guide has completed the official training and certification process created by Donald Miller and the team at StoryBrand. The certification is not easy to get and there are not that many of us. It means you have been trained, tested, and recognized by the people who built the framework, not just someone who read the book.
How do I find a StoryBrand Certified Guide?
StoryBrand maintains a directory of certified guides at storybrand.com. You can also find guides through referrals from other business owners who have used the framework. If you are in West Michigan or working with a national guide remotely, Guide MKTG has been certified since 2019 and has applied the framework with 40+ businesses across a range of industries.
What does it cost to work with a StoryBrand Guide?
It depends on the scope. A BrandScript and messaging session is a focused engagement. A full website rewrite, email sequences, and ongoing guidance is a longer project. The best starting point is a free 30-minute clarity call where we figure out what you actually need and what it would cost. No pitch, no pressure.
What is the difference between a StoryBrand guide and doing it yourself?
You can absolutely go through Building a StoryBrand on your own and get value from it. Most business owners who try to write their own BrandScript get stuck, usually on the problem section, or on how to make themselves the guide without making it sound like a pitch. A certified guide has done this dozens of times and can cut through what normally takes weeks of rewriting into a session or two.
Do you work with businesses outside of West Michigan?
Yes. Most of our StoryBrand work happens remotely. We have worked with clients across the country. West Michigan is home, but the framework does not care where you are located.
Ready to find out what’s getting in the way?
Thirty minutes. Free. We will look at your message, your website, or wherever you are getting stuck, and tell you honestly what we see.
Schedule a Free Clarity CallOr explore our StoryBrand marketing services to see how we apply the framework across a full marketing strategy.