Marketing Speaker
Becky Martin
Marketing Specialist for Local Skilled Trades and Home Service Professionals. Co-Founder of Guide MKTG.
Straight Talk, Real Growth.
Business leaders get sold a lot of marketing bull$#!t, "Run these ads! Invest in SEO! Rent this billboard!" But most one-off marketing efforts waste your time and money. They also drain your team's resources and stall your growth.
Becky and the Guide MKTG team break the cycle of random, expensive marketing tactics. They use a proven, repeatable framework that provides business leaders with more confidence and more leads.
Becky Martin is Vice President and Co-Founder of Guide MKTG and a self-described word nerd. Becky lives in West Michigan with her family.
Ideal Audience
- $2M to $10M annual revenue
- Local home services focus
- Limited in-house marketing teams
- Market-leading reputation
- 5+ years established
- 5-star reviews
Speaking Topics
Each talk is built for home service business owners who want marketing that actually works.
Stop Being Ignored
7 Ways to Get and Keep Customers' Attention
Learn how to cut through the noise and craft messages that resonate. This keynote reveals seven proven elements that capture attention, hold interest, and turn prospects into engaged customers.
Stop Losing Business Because of Your Website
5 Ways to Improve Your Site
Your website should be your best salesperson, not a liability. Learn five critical improvements that convert visitors into customers, from user experience optimization to compelling calls-to-action that drive results.
Stop Wasting Time on Unqualified Job Applicants
6 Ways to Get a Hiring Advantage
Discover six strategies to attract qualified candidates, reduce time-to-hire, and build a team that drives your business forward.
Stop Attracting Low-Quality Leads
5 Ways to Attract Top-Tier Customers
It's not about filling the calendar with just any job, it's about winning work that fits your skill, reputation, and profit goals. Discover five ways to use your business knowledge, data, and proven storytelling principles to attract and close your dream clients.
Stop Wasting Good Money on Bad Marketing
5 Tools to Grow Your Business
Discover the essential tools that deliver real ROI without breaking the bank. This session equips you with five practical resources to measure what matters and grow your business efficiently.
Stop Playing the Hero
5 Steps to Close More Deals
Transform your sales approach by making the customer the hero of their own story. This keynote provides five actionable steps to build trust, navigate objections, and close more deals by shifting from selling to serving.
Stop Stumbling Over Your Words
Develop the Perfect Pitch
Master the art of the elevator pitch and make every introduction count. This session teaches you how to articulate your value clearly, confidently, and memorably in any situation, from networking events to investor meetings.
What People Are Saying
The way Guide MKTG writes our hiring materials provides a higher-quality experience for applicants and helps weed out any who aren't a good fit. Multiple applicants have said they've never seen content that so clearly lays out expectations and so vividly describes who we are looking for. Their hiring content is attracting the best kind of applicants.
Josh, Residential Plumber, California
Becky did a day-long session with our leadership team and then spoke at our national conference. She asked really good questions and helped us create a clear brand story. Her conference workshop had people out of their chairs, talking with each other, and really engaged with the material.
Dean, National Bath Remodeling Chain
Ready to bring Becky to your event?
Whether it's a trade association conference, a mastermind group, or an owner roundtable, start a conversation and we'll figure out if it's a fit.