Financial Services Hiring Messaging
Facing the CPA/CFP Talent Shortage Crisis?
We Write Hiring Messages That Attract Qualified Accounting Professionals.
What better hiring messaging does for your firm
More qualified applicants
Employees that fit your culture
Better results from your recruiter
What Happens When You Can't Staff Your Financial Firm?
- XTurning Away Profitable Clients
- XOverworked Staff Burning Out
- XMissing Tax Season Opportunities
- XCompetitors Stealing Your Talent
The same strategies we use to bring you ideal customers work for ideal employees.
Story-driven marketing works for hiring. The same principles that attract great clients attract great CPAs and CFPs.
The Right Words Are the Key to Attracting Qualified CPAs & CFPs
Most firms post generic job listings and wonder why they get generic applicants. Experienced professionals have options. They're reading between the lines of every post. If your message doesn't speak to what they actually want, to build, to learn, to matter, they scroll past. We fix that.
Target Experienced Professionals
Fill Positions Before Busy Season
Higher Quality Applicants
What we deliver
Specialized solutions for financial firms of every size
Regional CPA/CFP Firms
Competing with the Big 4 on compensation isn't realistic. But competing on culture, growth, and lifestyle? That's a different conversation, and it's one we know how to write.
Local CPA/CFP Practices
Limited budget doesn't mean limited options. We help smaller firms punch above their weight with messaging that makes candidates choose them over the bigger names.
Wealth Management Firms
Financial advisor recruitment requires a different message than accounting. We know the distinction and write accordingly.
“We are now getting hundreds of qualified applicants per month thanks to the content Guide MKTG wrote. We've hired 4 tax professionals in the first 6 weeks.”
Mike Pine
Pine & Company CPAs
How it works
Schedule a free call
Tell us about your open positions and what's not working.
Get the exact words to use
We deliver ready-to-use messaging built for your firm and your ideal candidates.
Put your hiring plan in place
Post your jobs, send your outreach, launch your careers page.
Staff up and grow your firm
The right people in the right seats. Before busy season, not after.
StoryBrand can help you hire!
StoryBrand is a 7-part marketing framework that has helped thousands of companies communicate clearly with their customers so their businesses grow. We are certified in this model and use it to create marketing that gets impressive results for clients of all sizes.
The same strategies we use to bring you ideal customers can be used to bring you ideal employees. Ask us about it when you schedule a call.
Free Resource
29 Specific Tips to Attract Qualified Candidates
A free guide built specifically for financial services firms dealing with the CPA/CFP talent shortage.
Download the Free Guide