Hiring Content Marketing for Financial Services
Here's how we got 200 qualified applicants in the first month for Pine & Company CPAs.
And we're able to maintain high-quality candidate flow for consistent hiring success month over month.
The Problem
Staff Shortage Crisis
Insufficient staffing
Declining client capacity
Minimal applicant flow
Pine & Company CPAs couldn't attract tax professionals aligned with their culture. They were seeing just 4 applicants per month, and most of those weren't a fit. The firm had work to offer and clients to serve, but not enough people to do it.
The Solution
Four components. One integrated hiring system.
Clear Company Message
We defined what made Pine & Company CPAs different and put that into words candidates could actually connect with, not a mission statement, but a real reason to apply.
Website Landing Page
A dedicated careers page built to convert. Not buried in the footer. Designed to give candidates the information they needed to self-select in or out.
Job Descriptions
Comprehensive descriptions that went far beyond compensation. Candidates learned what the work actually felt like, who thrived there, and what growth looked like.
InMail and Email Messages
LinkedIn recruiting messages written for the tax professionals Pine & Company was targeting, direct, specific, and honest about the opportunity.
The Results
The numbers don't need much explanation.
5,000%
increase in qualified applicants
200
qualified applicants in month one (vs. 4 previously)
8 min
average careers page visit time
50%
careers page to application conversion rate
8
tax professionals hired within two months
“We are now getting hundreds of qualified applicants per month thanks to the content Guide MKTG wrote. We've hired 4 tax professionals in the first 6 weeks and have more in process.”
Mike Pine
Founding Partner, Pine & Company CPAs
We build hiring content that gets candidates to apply.
Custom Careers Pages & Messaging
We start with your unique culture and build the candidate journey from awareness to application. No matter where they are in the job search process, we get you in front of them with the right messaging so they are excited to join your team.
Recruiting Content That Works
We don't work together unless we believe you will attract quality candidates. This means knowing measurable goals and using the right messaging and platforms for optimal return-on-investment.
Define & Remove Hiring Bottlenecks
The reason you haven't seen success in hiring is likely because there's a bottleneck that hasn't been defined or properly dealt with. We will break that down so you're all set to scale your team.
The team behind the results
Guide MKTG is a West Michigan marketing agency focused on helping service businesses get more customers and better employees. We bring the same messaging principles that fill your pipeline with customers to your hiring process, because hiring is marketing.
Ready to see results like these?
The problem isn't the talent market. It's the message. Let's talk about fixing yours.
Schedule A Free Strategy Call!