Hiring Content Marketing for Home Services
Here's how we helped the highest-rated asphalt company build a complete team and clear their client waitlist.
And we're able to help them maintain a reserve list of qualified candidates for consistent hiring success.
The Problem
Rated highest in their market. Still couldn't fill the crew.
Stripe A Lot had the reputation. They had the customer demand. They had a waitlist of clients ready to pay. What they didn't have was enough people to do the work.
Asphalt is demanding work. Hot summers, physical labor, high turnover. The applicants they were attracting either didn't understand the job or weren't built for it. Most left before the end of the first season. The cycle kept repeating.
The Solution
Stop hiding the hard stuff. Start attracting people who can handle it.
Careers Message
We built a clear, honest message about what it means to work at Stripe A Lot, the hard parts included. That honesty is what made it work.
Careers Landing Page
A dedicated page that gave candidates everything they needed to decide if asphalt work was right for them before they ever applied.
Job Descriptions
Written with radical honesty. Hot. Hard. Physical. An honest wage. A real team. The people who applied knew exactly what they were getting into.
The Results
A fully staffed crew. A cleared waitlist. A pipeline for next season.
Fewer No-Shows
Honest job descriptions attracted candidates who knew what they were walking into. No surprise resignations after week one.
Complete Team
Hired a crew leader and team members to fill every open seat, without a recruiter.
Cleared Waitlist
Fully staffed meant they could accept every customer job that came in. The waitlist went away.
Reserve Candidate List
Qualified applicants who didn't get hired this round stayed in a pool for future openings.
“Guide MKTG helped us get honest about industry realities. We hire people who stick around because they know what they're getting, a hot, hard job, but an honest wage, and a team they're part of.”
Nick Knapp
Stripe A Lot
We build hiring content that gets candidates to apply.
Custom Careers Pages & Messaging
We start with your unique culture and build the candidate journey from awareness to application. No matter where they are in the job search process, we get you in front of them with the right messaging so they are excited to join your team.
Recruiting Content That Works
We don't work together unless we believe you will attract quality candidates. This means knowing measurable goals and using the right messaging and platforms for optimal return-on-investment.
Define & Remove Hiring Bottlenecks
The reason you haven't seen success in hiring is likely because there's a bottleneck that hasn't been defined or properly dealt with. We will break that down so you're all set to scale your team.
The same approach works for your company.
If your hiring keeps breaking because people quit or never show up, the message is probably the problem. Let's fix it.
Schedule A Free Strategy Call!