Home Services Hiring Messaging
Tired of Empty Trucks Costing You Revenue?
We Write Hiring Messages That Fill Your Home Services Jobs.
Why home services hiring keeps breaking down
Empty trucks mean lost revenue
Every unfilled position costs $20K-$40K in monthly revenue. That's not a staffing problem. It's a business problem.
Overworked teams quit from burnout
Your best people are picking up the slack. Eventually they stop. Good hiring messaging reduces the pressure before it breaks your crew.
You're turning away profitable calls
If you've ever said “we're too busy” to a paying customer, you know what an empty seat costs. Most owners can't say exactly, but they feel it every week.
Competitors with better messaging steal talent
Skilled tradespeople have options. The company with clear, compelling messaging gets the call. Generic posts finish last.
The same strategies we use to bring you ideal customers work for ideal employees.
The power of story-driven marketing applies to hiring. Clear messaging about who you are, what you offer, and what the job actually looks like attracts people who will stick.
What we deliver
3-5x
faster position filling vs. generic postings
2-4 wks
typical time to fill positions
Trades we serve
You can have this kind of hiring success, too!
“We were frustrated with our recruitment process (and recruiters) because we were having a hard time finding good applicants. For example, we were trying to hire a Customer Service Representative and having no success. Guide MKTG rewrote the job description and developed a recruitment strategy. It didn't take long to work (less than 48 hours, to be exact). We are relieved to have a great new CSR on our team.”
Josh Moog
Barnett Plumbing & Water Heaters
Free Resource
Stop Playing Resume Roulette!
Download our free guide: 29 Specific Tips to Attract Qualified Candidates. Built for trades and home services businesses who are tired of posting and praying.
Download the Free GuideReady to stop losing revenue to empty seats?
Let's talk about your open positions and what's standing between you and a full crew.
Help Me Hire!