
August 10, 2026
Your Website Has 7 Seconds to Make Sense. Here Is How to Use Them.
Your website has about 7 seconds to answer three questions: what you do, who it's for, and what to do next. If visitors can't answer all three above the fold, they leave. This post breaks down exactly what needs to be in that first viewport, with a real before-and-after example, and a test you can run on your site today.
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